{"id":6634,"date":"2018-12-18T02:00:09","date_gmt":"2018-12-18T10:00:09","guid":{"rendered":"http:\/\/softwareengineeringdaily.com\/?p=6634"},"modified":"2021-11-01T20:00:46","modified_gmt":"2021-11-02T03:00:46","slug":"market-strategy-with-herb-cunitz","status":"publish","type":"post","link":"https:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/","title":{"rendered":"Market Strategy with Herb Cunitz"},"content":{"rendered":"<p><img decoding=\"async\" data-attachment-id=\"2475\" data-permalink=\"https:\/\/softwareengineeringdaily.com\/2016\/04\/19\/googles-container-management-brendan-burns\/brendan-burns\/\" data-orig-file=\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2016\/04\/brendan-burns.jpg?fit=175%2C175&amp;ssl=1\" data-orig-size=\"175,175\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"brendan-burns\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2016\/04\/brendan-burns.jpg?fit=175%2C175&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2016\/04\/brendan-burns.jpg?fit=175%2C175&amp;ssl=1\" class=\"alignright size-full wp-image-2475\" style=\"border-radius: 50%; border: 1px solid #000000; max-width: 175px; max-height: 175px;\" src=\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/12\/herbcunitz.jpg?resize=175%2C175\" width=\"175\" height=\"175\" data-recalc-dims=\"1\" \/><\/p>\n<p>Market strategy defines how a company is positioning itself to be successful. This strategy encompasses engineering, sales, marketing, recruiting, and everything else within a company.<\/p>\n<p>Herb Cunitz has led teams at<a href=\"https:\/\/softwareengineeringdaily.com\/2018\/10\/18\/open-source-product-strategy-with-shaun-connolly\/\"> Hortonworks, VMware, SpringSource<\/a>, and several other companies over his 30 year career in software. After working as president of Hortonworks, Herb started AccelG2M. AccelG2M works with software companies to define their <a href=\"https:\/\/softwareengineeringdaily.com\/2018\/09\/07\/go-to-market-with-mitch-ferguson\/\">go-to-market strategy<\/a>.<\/p>\n<p>Software companies require a great deal of long-term strategic thinking. Engineering, sales, marketing, and leadership must work together to build a plan that will allow the company to reach an exit: either an acquisition or an IPO.<\/p>\n<p>Executives at a software company must create a clear strategy and communicate it to the employees throughout the organization. The strategy must be implemented, meeting deadlines and hitting milestones. New team members must be recruited, and unsuccessful workers must be let go.<\/p>\n<p>In today\u2019s show, Herb provides some invaluable strategic wisdom for anyone working in software&#8211;whether you are an engineer, salesperson, or investor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Market strategy defines how a company is positioning itself to be successful. This strategy encompasses engineering, sales, marketing, recruiting, and everything else within a company. Herb Cunitz has led teams at Hortonworks, VMware, SpringSource, and several other companies over his 30 year career in software. After working as president of Hortonworks, Herb started AccelG2M. AccelG2M<\/p>\n","protected":false},"author":16,"featured_media":5749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Market Strategy with Herb Cunitz @hcunitz @AccelG2M #MarketStrategy #Business #Startups","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1363,1068,2143,14],"tags":[2475,346,2613,2612,235],"class_list":["post-6634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-episodes","category-business-and-philosophy","category-exclusive-content","category-podcast","tag-accelg2m","tag-business","tag-herb-cunitz","tag-market-strategy","tag-startups"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Strategy with Herb Cunitz - Software Engineering Daily<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Strategy with Herb Cunitz - Software Engineering Daily\" \/>\n<meta property=\"og:description\" content=\"Market strategy defines how a company is positioning itself to be successful. This strategy encompasses engineering, sales, marketing, recruiting, and everything else within a company. Herb Cunitz has led teams at Hortonworks, VMware, SpringSource, and several other companies over his 30 year career in software. After working as president of Hortonworks, Herb started AccelG2M. AccelG2M\" \/>\n<meta property=\"og:url\" content=\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\" \/>\n<meta property=\"og:site_name\" content=\"Software Engineering Daily\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-18T10:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T03:00:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200\" \/>\n\t<meta property=\"og:image:width\" content=\"1718\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SE Daily\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@software_daily\" \/>\n<meta name=\"twitter:site\" content=\"@software_daily\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SE Daily\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\"},\"author\":{\"name\":\"SE Daily\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/9d521a3950512958a3bd9b49ac0f1000\"},\"headline\":\"Market Strategy with Herb Cunitz\",\"datePublished\":\"2018-12-18T10:00:09+00:00\",\"dateModified\":\"2021-11-02T03:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/softwareengineeringdaily.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1\",\"keywords\":[\"AccelG2M\",\"Business\",\"Herb Cunitz\",\"Market Strategy\",\"Startups\"],\"articleSection\":[\"All Content\",\"Business and Philosophy\",\"Exclusive Content\",\"Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\",\"url\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\",\"name\":\"Market Strategy with Herb Cunitz - Software Engineering Daily\",\"isPartOf\":{\"@id\":\"https:\/\/softwareengineeringdaily.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1\",\"datePublished\":\"2018-12-18T10:00:09+00:00\",\"dateModified\":\"2021-11-02T03:00:46+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1\",\"width\":1718,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/softwareengineeringdaily.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Strategy with Herb Cunitz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#website\",\"url\":\"https:\/\/softwareengineeringdaily.com\/\",\"name\":\"Software Engineering Daily\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/softwareengineeringdaily.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/softwareengineeringdaily.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#organization\",\"name\":\"Software Engineering Daily\",\"url\":\"https:\/\/softwareengineeringdaily.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2024\/01\/cropped-sed_website_banner.png?fit=549%2C169&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2024\/01\/cropped-sed_website_banner.png?fit=549%2C169&ssl=1\",\"width\":549,\"height\":169,\"caption\":\"Software Engineering Daily\"},\"image\":{\"@id\":\"https:\/\/softwareengineeringdaily.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/software_daily\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/9d521a3950512958a3bd9b49ac0f1000\",\"name\":\"SE Daily\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68086d3546ea765266ab442555c9fe44?s=96&d=retro&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68086d3546ea765266ab442555c9fe44?s=96&d=retro&r=pg\",\"caption\":\"SE Daily\"},\"url\":\"https:\/\/softwareengineeringdaily.com\/author\/carlos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market Strategy with Herb Cunitz - Software Engineering Daily","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/","og_locale":"en_US","og_type":"article","og_title":"Market Strategy with Herb Cunitz - Software Engineering Daily","og_description":"Market strategy defines how a company is positioning itself to be successful. This strategy encompasses engineering, sales, marketing, recruiting, and everything else within a company. Herb Cunitz has led teams at Hortonworks, VMware, SpringSource, and several other companies over his 30 year career in software. After working as president of Hortonworks, Herb started AccelG2M. AccelG2M","og_url":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/","og_site_name":"Software Engineering Daily","article_published_time":"2018-12-18T10:00:09+00:00","article_modified_time":"2021-11-02T03:00:46+00:00","og_image":[{"width":1718,"height":1200,"url":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200","type":"image\/png"}],"author":"SE Daily","twitter_card":"summary_large_image","twitter_creator":"@software_daily","twitter_site":"@software_daily","twitter_misc":{"Written by":"SE Daily","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#article","isPartOf":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/"},"author":{"name":"SE Daily","@id":"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/9d521a3950512958a3bd9b49ac0f1000"},"headline":"Market Strategy with Herb Cunitz","datePublished":"2018-12-18T10:00:09+00:00","dateModified":"2021-11-02T03:00:46+00:00","mainEntityOfPage":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/"},"wordCount":171,"publisher":{"@id":"https:\/\/softwareengineeringdaily.com\/#organization"},"image":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1","keywords":["AccelG2M","Business","Herb Cunitz","Market Strategy","Startups"],"articleSection":["All Content","Business and Philosophy","Exclusive Content","Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/","url":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/","name":"Market Strategy with Herb Cunitz - Software Engineering Daily","isPartOf":{"@id":"https:\/\/softwareengineeringdaily.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage"},"image":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1","datePublished":"2018-12-18T10:00:09+00:00","dateModified":"2021-11-02T03:00:46+00:00","breadcrumb":{"@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#primaryimage","url":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1","width":1718,"height":1200},{"@type":"BreadcrumbList","@id":"http:\/\/softwareengineeringdaily.com\/2018\/12\/18\/market-strategy-with-herb-cunitz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/softwareengineeringdaily.com\/"},{"@type":"ListItem","position":2,"name":"Market Strategy with Herb Cunitz"}]},{"@type":"WebSite","@id":"https:\/\/softwareengineeringdaily.com\/#website","url":"https:\/\/softwareengineeringdaily.com\/","name":"Software Engineering Daily","description":"","publisher":{"@id":"https:\/\/softwareengineeringdaily.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/softwareengineeringdaily.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/softwareengineeringdaily.com\/#organization","name":"Software Engineering Daily","url":"https:\/\/softwareengineeringdaily.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/softwareengineeringdaily.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2024\/01\/cropped-sed_website_banner.png?fit=549%2C169&ssl=1","contentUrl":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2024\/01\/cropped-sed_website_banner.png?fit=549%2C169&ssl=1","width":549,"height":169,"caption":"Software Engineering Daily"},"image":{"@id":"https:\/\/softwareengineeringdaily.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/software_daily"]},{"@type":"Person","@id":"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/9d521a3950512958a3bd9b49ac0f1000","name":"SE Daily","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/softwareengineeringdaily.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68086d3546ea765266ab442555c9fe44?s=96&d=retro&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68086d3546ea765266ab442555c9fe44?s=96&d=retro&r=pg","caption":"SE Daily"},"url":"https:\/\/softwareengineeringdaily.com\/author\/carlos\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/softwareengineeringdaily.com\/wp-content\/uploads\/2018\/09\/Accelg2m.png?fit=1718%2C1200&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7GuoD-1J0","_links":{"self":[{"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/posts\/6634"}],"collection":[{"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/comments?post=6634"}],"version-history":[{"count":0,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/posts\/6634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/media\/5749"}],"wp:attachment":[{"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/media?parent=6634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/categories?post=6634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softwareengineeringdaily.com\/wp-json\/wp\/v2\/tags?post=6634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}